Oct 10
12
Google recently released a patent based on the browsing tendencies of “reasonable surfers”. Within, it details that previously, Google had followed a “random surfer” model – that every link on a page was equally important, without process or thought on user tendency or where the most used links would lie. This new development, the reasonable surfer model, means that Google now judges a link based on standard user behavior – or is in the course of perfecting said process – giving more weight to links that are more likely to be clicked on, and less to those buried away in the nether regions of a page.
Read more here:
Google’s Reasonable Surfer Model: A Scalable Solution to Paid Links?